Creating space for banner ads on your website is another way to generate a revenue from adverts. However for this type of advertising you will need to contact businesses directly and ask them if they would like to advertise on your website. The upside is that you can charge a set amount, or even a recurring monthly fee, to business to promote their services on your site. Using a WordPress plugin like AdSanity is an effective way to manage this type of advertising.
The money is most certainly in the list. If you're at all interested in online marketing, setup email software and create a lead magnet that you can use in your sales funnel. Then, build up that list. It's often said that you can expect to earn about $1 per subscriber per month. If you have a list of 10,000 subscribers, that means you can earn roughly around $10,000 per month. You will need to deliver value and not pitch them on every email, but it is a very achievable goal in a short period.
I used to have fun doing surveys while I watched TV. I was choosy about the companies I used and I never paid to sign up for any. I got about $25 in free BlockBuster movie coupons, cashed out about $25 from another site and did an in house project trial where a company sent me to full size body lotions to use and record information about. I had fun, felt like my input was improving the business world, but I wasn’t looking to get rich quick, just earn a little bit in time that typically wasted. Some survey companies pay very little, others pay better. Of course, it is not fair to the businesses conducting the research to lie in order to qualify for a survey and they certainly deserve honest and thoughtful answers to their questions. The companies I worked with told me how much the survey would pay and how long it would it would take. Research for the reputable companies.