Home Contact Us Search Site If you treat a potential investment with the same partisanship as a sports team fan (or hater), you're setting yourself up for trouble. "Separating your emotional involvement with a security from the purpose of its ownership will lead to better overall judgment and performance," says Kenneth Hoffman, managing director and partner at HighTower's HSW Advisors in New York. "The more open-minded you are to thinking about investments in a new light, the more likely you are to invest in something undervalued." Conversely, no stock or investment strategy is worth much if, ultimately, you can't execute it.
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