Considering that you have a finite amount of time, passive income should make up a large part of your work. And if you're serious about generating any semblance of income online, then passive income should be one of your sole goals and ambitions. Why? Simply this. Wouldn't you prefer to do the work one time and get paid repeatedly as opposed to relying on your time to generate that income?
You spoke to me, Jon. I’ve had my blog for seven months, and I’ve been trying to make it a business for about five. I’ve spent countless hours of time and very little money to build up a very strong audience both on the site and Facebook. I was a “digital marketer” before, but there are so many things I’ve had to become an expert in that I wasn’t before. I feel like I’m a completely different marketer now than when I started. And it hasn’t been very long.
That being said though, if you’re willing to step outside of your comfort zone, create value and work hard, there will always be a place for those type of people to succeed online. It’s often the people who want to make money online that approach it from a position of strength that ultimately succeed, trying to start a business out of a position of weakness and desperation is where I think a lot of people fail unfortunately.
Aaron N. Fletcher is an online marketing consultant, educator, speaker and nationally published author of the new book Stand Out: A Simple and Effective Online Marketing Plan For Your Small Business. Over the last 18 years, Aaron has become the “go-to” sales and marketing expert to small business owners, start-ups and entrepreneurs including Nolo.com, Caring.com, and Jay Abraham.
As you start regularly putting out content, you’ll hopefully start to build a bit of an audience. But to start seeing real money from YouTube you need to market your videos elsewhere. Share your channel on Twitter and Facebook. Distribute videos anywhere else you can think of. Also, interact with comments and build a community around the videos you’re making so people will share it with their friends.
Using Fiverr is a great way to pick up work. Once you have signed up you can advertise your services. Fiver allows you to create your own gigs, whether you are offering web design, digital marketing, writing, or something else. You can choose how much you want to charge (it can be more than a fiver) and people will then contact you if they are interested in working with you. Fiverr will not only help you get experience if you are just starting off as a freelancer, it will also help you earn some extra cash.
NaughtyJo is a 28-year-old mother of two — "I work a full-time job, so my only other hobby is my kids" — and as she puts it, "I do use other sites and some of the guys on there know me from [MyGirlFund]. I don't treat anyone differently or talk differently. Manners get you a long way. If you can't make a sale, making a friend has always been something I've tried to do."
My next self-funded business hit $160,000 in revenue in its first year alone. After that first taste of self-made success, I’ve gone on to sign consulting contracts worth tens of thousands of dollars with startups like LinkedIn and Google, launch profitable online courses, and build a following of hundreds of thousands for this blog and my podcast series.