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of work will let you fill them out online earlier than your visit. 2. OBVIOUSLY, THAT DOESN'T WORK! If you work really diligently to raise your conversion rate to 5%, which is much higher than most people ever achieve, you will need twenty clicks to make one sale. Twenty clicks will cost you $15. Well, that works. You've made a profit - but not much. You've lost fully HALF of your profits to advertising expense. You might make a living, but you can't retire soon on that! Now let's look at selling a Big Ticket item - something that sells for $2,000 and earns you $1,000 per sale. The same 2% conversion rate that we used above will still cost you $37.50 for one sale, but earns you $1,000. Does THAT WORK for you? I think so! Now, let's suppose you have a low conversion rate of only .5%. You would have to buy 200 clicks to make one sale, which costs $150. That still works. Now let's drop your conversion rate down to an abysmal .2%. You now need 500 clicks costing $375 to make ONE SALE and earn $1,000. It STILL works. What if you had to spend $375 to make one sale that earned you only $30? Fugetabodit! I could keep going with the numerical examples, but I think you get the point. With Big Ticket items, you can spend hundreds of dollars MORE on advertising to get one sale if you have to, and then you STILL earn hundreds of dollars MORE for each sale that you make! It's the same for ezine solo ads. If you spent $75 on one ezine solo ad and made 3 sales at $30 each, you've made $15 net. But 3 sales at $1,000 each will earn you $2,925 net! Which would you rather do? Let me think. When Selling Big Ticket items, it makes financial sense to do many more types of more expensive paid advertising that JUST DIDN'T MAKE SENSE when selling $30 ebooks! And Paid advertising is what brings in the MOST CONSISTANT LEADS. HOW DO I SELL A BIG TICKET ITEM? Expensive items, especially online, are NOT impulse items. People need time to think about making an expensive purchase. In fact, 80% will NOT buy within the first 60 days. So in order to sell an expensive item, you must stay in front of their face for at least 60 days. Here's the basic set-up. You create a landing page/sales letter that explains your item in depth. Then, on the front end, you sell an inexpensive ($30?) introductory offer, or give away a free report, or anything you can do that will COMPEL them to give you their email address to add to your newsletter. Then you send them an email every several days that is filled with REAL additional CONTENT about whatever your topic is. You are now building a RELATIONSHIP with them, and it won't take long for them to start seeing you as an expert in your field. At that point, upselling them to your back-end $2,000 product (which earns you $1,000) is the next logical step. Many of them WILL buy from you if you take these steps, and have a little patience. I tried for a long time to make money on the internet, and I usually barely broke even - until I finally understood the importance of selling expensive products. Now, the Big Ticket sales are rolling in, and so is the cash! Understanding this one concept - Sell Big Ticket Items for Maximum Profit - changed my life forever! After I learned about this, I sudden realized that I had been the "product," if you will, of this very strategy. You see, I wanted to get into real estate investing. I found the site of one of the biggest real estate gurus online. He had five-day real estate seminars that cost $4,000. I REALLY wanted to go to his seminar, but there was NO WAY I could justify spending that kind of money! So instead, I bought
Thanks Gaston. Please let me know what I can do to help. Sincerely – Bill เที่ยวเกาหลี ทัวร์ไหนดี says:
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Hi Janelle. I never heard back from that guy. 🙂 Please feel free to send me an email (email@example.com) with your situation so I can help out. Are you just getting started? Are you still considering getting started? Thanks – Bill
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