I actually just wrote my own blog post about this very idea. People think SEO is free, and while it’s true that you don’t have to invest in any software if you don’t want to (there are plenty of free tools available), you have to remember how many hours it takes to create a successful SEO campaign. Just optimizing your site can take several weeks. Link building could easily be 15-20 hours a month, a few hours a week is devoted to just straight writing (never mind promoting your content). You have to manage all your social profiles, build relationships with other bloggers and so forth. There are a lot of tasks that take up a lot of time each day and time = money!
I actually just wrote my own blog post about this very idea. People think SEO is free, and while it’s true that you don’t have to invest in any software if you don’t want to (there are plenty of free tools available), you have to remember how many hours it takes to create a successful SEO campaign. Just optimizing your site can take several weeks. Link building could easily be 15-20 hours a month, a few hours a week is devoted to just straight writing (never mind promoting your content). You have to manage all your social profiles, build relationships with other bloggers and so forth. There are a lot of tasks that take up a lot of time each day and time = money!
I’m not sitting here and telling you it’s going to be easy though. It’s going to be downright difficult. At times, you might kick and scream in frustration, wondering when it’s ever going to happen. The difference between those that succeed with any type endeavor online and those that fail, are the ones that have cloud-nine dreams of lightning-fast internet riches. That might be because of all these supposed experts out there who tout these overnight systems, or it might just be our general desire for instant gratification.
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